« There is a tendency to confuse the unfamiliar with the improbable. » Thomas Schelling

The current state of the world calls for a complete rethinking of the way we act. At the same time, the overwhelming abundance of information creates a profound sense of uncertainty: where does the noise come from? How can we distinguish the signals that truly matter? Above all, are we capable of acting accordingly and navigating the transformations already underway? Looking beyond the noisy, overcrowded present is a natural human impulse, yet the horizon seems to recede as the present grows ever denser. The challenge is no longer so much to predict the future as to develop the ability to recognize it while it is taking shape.

Ekimetrics responds to this need by using algorithms to collect billions of pieces of data, in an attempt to identify signals in the flow. From March to November 2019, Nour Awada and Luca Giacomoni conducted an immersion study involving personal interviews with thirteen data scientists and weekly workshops focusing on a key issue: when it comes to interpreting past data, what information is valuable and what is unimportant? In other words, how do you separate the noise from the signal?

NOISE AND SIGNAL

A performance by Nour Awada
In collaboration with Luca Giacomoni

With the participation of Soline Aubry, Emilie Bouzige, Natacha Calvayrac, Mathilde Chretien, Léo Demazeau, Sophie Desroseaux, Guilhem Lefranc-Morin, Arthur-Alexandre Mauries, Rémi Paris, Natalie Perrone, Florentine Proust, Benjamin Sicard and Amélie Sigrist

Production / LAP Laboratoire des Arts de la Performance
The research residency at Ekimetrics was won as a result of the 2018 Françoise International Prize for Contemporary Work. Performed by artist Nour Awada and thirteen data scientists from the company, the performance was presented at the Lafayette Anticipations Foundation in November 2019